NARROWCASTING
\nˈaɹə͡ʊkˌastɪŋ], \nˈaɹəʊkˌastɪŋ], \n_ˈa_ɹ_əʊ_k_ˌa_s_t_ɪ_ŋ]\
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Using a select audience number or a small geographical area to spread an advertising message or signal. Cable television, direct mail, specialized trade publications, seminars, and keyword-associated web advertising are all media used in narrowcasting. Its goal is using past demographic, psychographic, and past buying patterns for delivering custom-tailored ads to potential recipients predisposed to it. Also refer to broadcasting, multicasting, unicasting, and widecasting.
By Henry Campbell Black
Word of the day
Platidiam
- An inorganic water-soluble platinum complex. After undergoing hydrolysis, it reacts DNA produce both intra interstrand crosslinks. These crosslinks appear to impair replication and transcription of DNA. The cytotoxicity cisplatin correlates with cellular arrest in G2 phase cell cycle.