What is the definition of Fighting brand? | Dictionary.net

FIGHTING BRAND

\fˈa͡ɪtɪŋ bɹˈand], \fˈa‍ɪtɪŋ bɹˈand], \f_ˈaɪ_t_ɪ_ŋ b_ɹ_ˈa_n_d]\

Definitions of FIGHTING BRAND

1910 - Black's Law Dictionary (2nd edition)

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A price that is lower or different than the main brand. It protects the brand without cutting price. Once cheaper versions are off the market than the brand is established.

1910 - Black's Law Dictionary (2nd edition)
By Henry Campbell Black

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